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Hockey-ologist
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General Manager |
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Production Director
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Researcher |
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Public Relations Manager |
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Research & Content Specialist |
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Kevin Huhn
Hockey-ologist
Kevin, Director of Business Development of the Central Hockey League (CHL) based in Phoenix, AZ, is the founder of The Hockey Source - The Ultimate Resource for Youth Hockey. As a coach, mentor, instructor, scout, family advisor, parent and former player in minor hockey, he shares his 30 years of knowledge and experience in his book, Hockey-ology - The Ultimate Guide to Fun & Success in Minor Hockey. Over the past 20 years, Kevin has worked for various Fortune 500 companies in the areas of relationship management, corporate account management and adult learning. He even gained the title of "Employee of the Year" several times and was recognized for his innovative customer and supplier appreciation events. By combining his professional experience and trainings with his passion for hockey, he has helped hundreds of individuals refine their skills and knowledge to better themselves and their game.
Some of Kevin's credentials include:
From Montreal to London and Toronto , Kevin has coached most minor hockey calibers for 22 seasons. He was a scout for four seasons in the Ontario Hockey League and most recently he has been named to the Play it Cool Coaches Advisory Board through the Shoot for a Cure charity. Many of his achievements are due in part to the knowledge he gained from sources outside of the mainstream hockey channels.
Kevin continuously challenges himself by setting high targets and reaching them to improve his quality of life. Originally from Montreal , he now lives with his spouse in the greater Toronto area and has 3 wonderful children.
Learn more about Kevin, visit www.kevinhuhn.com 
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Marina Salvatore
Production Director
Marina is the Vice President of Fire 'n Idea Inc. and Production Director of The Hockey Source . She is in charge of keeping the project organized and on schedule. Her past business experience includes:
- Ice cream bicycle franchise owner Restaurant owner
- Executive Recruiter in the pharmaceutical and electronics fields
- Sales Account Manager in the electronics field
- Account Manager in the Human Resources field
- Business Analyst and Project Manager in the IT / banking industry
In 1994, Marina 's confidence and goal-driven attitude were tested when she walked across 12 feet of burning coals. This was part of the Anthony Robbins Unlimited Power seminar she attended on personal growth. This experience shaped her mind and sharpened her power of focus.
Marina was instrumental in the development of The Hockey Source website and TV show by:
- creating and organizing the structure
- researching, writing and editing content
- managing the overall scheduling of the various activities
- writing the business plan
She was also an editor and contributor for Hockey-ology - The Ultimate Guide to Fun & Success
for Minor Hockey.
Her credentials include:
- B.A. from Bishop's University
- Master's Certificate in Project Management from York University
- Toastmasters Club: Certified TM, Competent Leader certification
and president for 4 years
- Speech Contest winner: 2 gold, 1 bronze
- Chartered 3 clubs
From time to time, Marina volunteers for Habitat for Humanity, helping people build homes.
She is also an advocate of Junior Achievement and teaches young minds to be prepared for the future.
Marina is currently writing a book on effective meeting management which is scheduled to be out by the end of this year. She is a loving mother of a little girl and enjoys reading, crafts and woodworking. 
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Jack Ray
General Manager
Jack is the General Manager of The Hockey Source. He has a precise way of articulating what is needed to improve the business and in his new role, Jack has been awarded the opportunity to expand and grow the business. Combining his 28 years of managing in the government and his in depth knowledge organizational structure and process, Jack immediate focus will be on the cohesion of the various projects The Hockey Source is involved with. As the
editor for the website, he was instrumental in the development of the robust and powerful tool for team managers in minor hockey - The
Team Management System , which facilitates the management of hockey teams for both coaches and managers.
Jack has a B.Sc. Honours Kinesiology degree from the University of Waterloo, as well as several certificates in the area of Human Resource and Organizational Management such as Managing Personal/Organizational Change, Team Development & Management, Conflict & Grievance Management, and Priority/Matrix Management Systems. Jack also has his Level III Certificate from the Hockey Trainers Certification Program offered by Hockey Development Canada.
Over 30 years, Jack has been a team manager, trainer, parent and player in minor hockey. He has developed fundraising strategies for organizations and successfully achieved sponsorship targets for his teams. His personal experience and highlights in Hockey/Sports are as follows:
- Player in minor hockey until 16 years old
- Parent of a AAA goalie for over 12 years
- Trainer for Midget AAA hockey teams
- Manager of Midget AAA hockey team
- Fundraiser for hockey
- Head Coach in baseball for 9 years
Outside the arena of sports, Jack's key experiences and expertise are as follows:
- Principal of JayRay Consultants , a management consulting firm that he founded 10 years agos.
- Management Consultant for Ray Rehabilitation Consultants Inc and Ergonoworks Unlimited Inc .
- A Senior Manager in the Provincial Civil Service for over 28 years, many of which were spent managing staff and programs in the area of Children and Youth Services.
- An experienced expert in all aspects of Organizational and Human Resource Management.
- A highly skilled communicator both in verbal and written formats, who believes that good, effective communication is the key to success in anything and everything you do.
- A skilled practitioner and educator in the areas of presentations, teaching/coaching and team development.
- A professional manager who has the ability to bring his business management/organizational skills and experience to the sports area.
- A person who has the ability to relate to, and work with people at all levels.
- A "big picture" organizer with the ability to manage detail.

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Norm Lamarre
Researcher If it's hockey related, Norm knows it! His extensive knowledge about the game has helped to build the basic structure of The Hockey Source . Norm spends many hours researching information and reviewing content so that the website represents accurate facts.
Hockey Experience:
- 1988-1989 Manager Markham Winterhawks Midget 'AA'
- 1989-1990 Manager Markham Winterhawks Midget 'AA'
- 1990-1991 Statistician Markham Waxers Junior 'B'
Manager Markham Thunderbirds Midget 'AAA'
- 1991-1992 Statistician Markham
Waxers Junior 'B'
- 1992-1993 Statistician Markham
Waxers Junior 'B'
- 1993-1994 Business Manager,
Statistician Markham Waxers Junior 'A' Tier
2
- 1994-1995 Business Manager,
Statistician Markham Waxers Junior 'A' Tier
2
- 1995-1996 Business Manager,
Statistician Markham Waxers Junior 'A' Tier
2
- 1996-1997 Business Manager,
Statistician Markham Waxers Junior 'A' Tier
2
Norm is the parent of two boys who both played hockey. One son left hockey after his Midget year and the other went through Tier 2 Junior 'A', NCAA University Hockey and two years of Professional Hockey in Europe .
Norm has a strong technical background in computer
operations and has worked in several Fortune 500
companies. 
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Anna Lupo
Public Relations Manager Anna loved hockey from the day she went to see her brother play. Originally from Alberta , she moved to British Columbia and finally to Ontario . For 14 years, Anna was a hockey mom, closely involved with her son's activities and baking goodies for his hockey teams.
Anna brings creativity and insight to The Hockey Source and writes inspirational thoughts for the website. She is clever at seeing how things can be developed and brought to life. Her endless ideas spark interesting solutions for current problems in minor hockey. She is now in the process of creating a new product for The Hockey Source called the Ultimate Meal Plan for Hockey Players .
For 9 years, Anna has worked in the school system, teaching special needs children. She has also:
- Received her CTC - Certified Travel Consultant accreditation
- Been Vice-Chair for the school council for 4 years
- Organized fundraising for schools, hockey, tournaments, Terry Fox
- Organized many charitable events
- Organized craft shows
- Owned a store for wedding accessories, children's clothing and original apparel for ladies and children
Her bubbly and outgoing personality makes her a wonderful asset to any social event. Anna has been involved with numerous volunteer groups:
- Georgina Pioneer Historical Society
- GPRC - Georgina Parents for Recreational Complex
(to build the new arena, the Ice Palace )
- Church Women's Group
- Member of the Beta Sigma Phi Sorority
- Girl Guides of Canada Leader
- Silver and Gold Trefoil Group
- Vice chair of school council
Anna lives north of Toronto with her husband of 23 years. Her 2 children are now in university. 
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Jim Mercer
Content & Research Specialist Jim is the newest member of The Hockey Source and brings twenty years of coaching hockey from Junior A to women’s Senior AAA. He has identified that, through sport, a young person develops a number of life skills and personal attributes that lead to success. Jim believes that Minor Hockey is an outlet that provides youth with the
opportunity to develop skills, social relationships and appropriate fitness levels through the concept of fun. Jim stresses that although we develop young hockey players, more importantly we are developing young people.
Jim is currently the Director of Operations for six group homes for socially challenged youths. His position allows him to provide support, guidance and a much needed structured environment for these youths. He believes that for any level of success to be achieved, effective communication is a key; not only with others, but more importantly with oneself.
Here are additional areas of accomplishment:
- Advanced I certificate from Hockey Canada
- Level III theory accreditation from Coaching Canada for National Coaching Certification Program
- Recreation leadership Diploma from Sir Sandford Fleming College
- Fitness and Nutrition Diploma from International Correspondence
- Public Speaking Certificate from Durham College
- Non-violent Crisis Intervention Certified Instructor
Currently, Jim is an instructor and evaluator. He also operates his own hockey consulting business called Elite Hockey Consultants, which focuses on proactive player and coach development.
As a father of two young boys and consequently a new hockey father, Jim continues to dedicate himself to providing a supportive and productive environment to all people involved in the game. 
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Vizor
Your Hockey Assistant "We need a fun character, who is a piece of hockey equipment, who can be animated and who will add a dimension of light entertainment to the TV show."
Those were the sparse instructions given to Marinelli McBride Media Group, creators of Vizor. With just an idea and a name presented to them, MMMG illustrated the first renditions of Vizor.
Colorful, friendly and charming Vizor is Your Hockey Assistant. He is part of the The Hockey Source and assists in helping people get quality information about minor hockey so that they can make sound decisions and have more fun.
Vizor's Trademark? "Well Said!" 
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Fire 'n Idea Inc.
Fire 'n Idea Inc. is a privately-owned holding corporation originally founded by Kevin and Marina. Today, it is directed by Kevin and Jack. The Hockey Source is the primary business.
In trying to come up with a neutral but meaningful phrase to describe both their ventures and their personalities, Kevin and Marina had many lively and humorous conversations. When thinking about the fact that Kevin was the Idea Man and Marina had walked on fire, they decided to go with a "Fire AND Idea" phrase. It was shortened to "Fire 'n Idea" which also became a play on words with "Fire an idea" (as in brainstorming sessions).

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MMMG
Marinelli McBride Media Group
MMMG is a full service media production and design studio based in Toronto . They provide cutting edge communication tools to companies around the globe. From concept to final packaging and presentation, MMMG leaves their fingerprint on the marketing successes of businesses large and small. 
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